The Book of Joy

How do you create a global movement centered around experiencing and sharing joy?

I’m working with a 6-person team of superstar movement builders on behalf of the Dalai Lama and Archbishop Desmond Tutu, authors of The Book of Joy, to bring the book's teachings to as many people as possible. 

The Book of Joy, published in 22 global markets, is no ordinary book–and it's no ordinary book promotion. Using experiential design, crowdfunding, SMS applications, game architecture, influencer wrangling, live streaming, partnerships, community building and much more, I'm creating a series of activations–all over the earth and virtually–to help the world learn how joy can be transformed from a fleeting emotion into a practice, a discipline, and an enduring way of life.