Joy Labs

You might call it a massively multiplayer real-life game, where the players create joy instead of slaying monsters. 

Joy Labs is a subscription-based Facebook Messenger bot, launched in November 2016. Tens of thousands of subscribers receive a daily mission: an accessible real-life action designed to make them experience authentic joy. Missions use specific prompts to get users to interact with others and explore their own behaviors, all with the goal of sparking joyful moments of connection and awareness.

Joy Labs is part of The Joy Experiment, a  nonprofit whose work brings the joy-based teachings of His Holiness the Dalai Lama and Desmond Tutu (authors of the New York Times Bestseller The Book of Joy) off the page and into lives of as many people as possible. In short, they interpret these two spiritual leaders' ideas into actions, 'testing the hypothesis' that millions of these small 'acts of joy' can help develop a more connected, more empathetic, more joyful global humanity.

In the words of the authors, 'No dark fate determines the future — we do. Each day and each moment, we are able to create and recreate our lives and the very quality of human life on our planet.'

Each day, users navigate a narrative flow where they can agree to accept a mission (or pass on it), learn more about why the mission matters, confirm that they've completed the mission, and share what they've experienced.

The marriage of behavioral science and technology has led to an explosion of tools and techniques that help people change their behavior, spread ideas, and create new habits. The Joy Bot's  complex, conversational, content-heavy bot experience enables a direct line from the intangible (education, inspiration) to tangible results (action, behavioral change).